Understanding the challenge.

“The difference was shocking'' Chris recalled, looking at his Humming advertising dashboard within the first week. “I remember feeling how surprised I was. I didn’t realize how much room we had to improve.”

President Chris Brown leads The Harnish Automotive Group, which owns Subaru, Chevrolet, and Volkswagen dealerships. Known as the stress-free dealership, Chris and his team felt the old and tired ways of traditional advertising routes were getting stale. They knew they needed something different to help them stand out in a highly competitive and localized space.

“Humming helped us compete in totally new ways. We turned to one place that took care of everything - from spending our ad dollars to reconciliation of the ad spend.” Humming outperforms traditional ways dealers advertise through a combination of technology that is constantly adapting and a team of people that are experts in the space. The technology helps build a larger top of funnel, where more car shoppers can be reached.

How Humming helped.

Chris and his team used this combination team and technology to better spend their advertising dollars across a larger variety of channels to place advertisements – from search and social to video and display – without the risks or costs associated with staffing expensive and knowledgeable media buyers.